Job Summary:
PRG Pakistan is on the lookout for a highly qualified individual to join as a PPC Specialist. The PPC Specialist will be responsible for fulfilling the duties related to creating, managing, and overseeing the execution of all strategic PPC campaigns. The candidate must have a results-driven attitude, with an open mindset to create advertisements that fulfill the company’s goal in gaining targeted traffic and exposure.
Key Responsibilities:
- Develop, implement, and manage high-performing paid search campaigns across multiple platforms (Google Ads, Microsoft Ads, social media ads, etc.)
- Conduct in-depth keyword research and competitor analysis to identify relevant targets and optimize campaign performance
- Write compelling and high-converting ad copy and landing pages
- Monitor campaign performance closely, track key metrics (e.g., conversions, ROI, cost per acquisition), and analyze data to identify areas for improvement
- A/B test different ad variations, landing pages, and targeting options to maximize campaign effectiveness
- Stay up-to-date on the latest PPC trends, best practices, and platform updates
- Collaborate with the team to develop engaging and effective ads for Landing pages, Content, and Creatives
- Manage PPC budgets effectively and optimize campaigns for maximum ROI
Qualifications:
- 2-3 years of experience managing paid search campaigns across multiple platforms (Google Ads, Microsoft Ads, social media ads, etc.)
- Proven track record of success in driving measurable results with PPC campaigns
- Strong understanding of PPC best practices, keyword research, campaign optimization, and data analysis
- Experience with Google Analytics and other relevant data analysis tools
Benefits:
- Competitive salary package
- Fuel card
- Annual leaves and leave encashment
- Health insurance (as per company policy)
- Employee recognition
- Performance-based promotions
- Referral bonus