PRG Pakistan is looking for an experienced PPC Manager who has minimum 3 years of experience with paid search campaigns on different Search Engines and Social Media Platforms. You\u2019ll be in charge of creating and managing best in class PPC campaigns. As a PPC Manager, your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)<\/p>\n
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Responsibilities:<\/h3>\n
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Plan, create, and manage PPC campaigns across multiple channels e.g. Google, Bing, and Social Media ads.<\/li>\n
Excellent experience in ad copy writing and ad group segmentation<\/li>\n
KW research and management to optimize bids (add PPC positive keywords and remove negatives)<\/li>\n
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels<\/li>\n
Competitor and market analysis for campaign optimization<\/li>\n
Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with project goals<\/li>\n
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates<\/li>\n
Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Manager<\/li>\n
Measure and track KPIs to evaluate performance and pinpoint issues<\/li>\n
Grip on best PPC practices, implementation, and automation techniques<\/li>\n
Assist in monitoring ad accounts and adjusting bids & budgets as directed by the Marketing Manager<\/li>\n
Campaign reporting on a daily\/weekly\/monthly basis<\/li>\n<\/ul>\n
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Requirements:<\/h3>\n
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3+ Years of Experience with PPC ad platforms (Google Ads, Bing Ads, etc.)<\/li>\n
A Bachelor’s degree in a relevant field with Google Certifications is preferred<\/li>\n
Deep, hands-on experience with PPC for B2B (Healthcare Industry is a plus)<\/li>\n
Strong Analytical skills and ability to perform analysis on tools like SpyFu, Mouseflow, Google Analytics, Google Tag Manager, and Social Media tracking tools<\/li>\n
Stay on top of search engine and PPC industry trends<\/li>\n
Experience with Marketing Tools and Techniques like PPC, SEO, SEM, Social Media, and different types of Advertisements<\/li>\n
Must be proficient in English<\/li>\n
Strong Time Management, Prioritization and Project Management skills<\/li>\n
Your campaigns are optimized, consistently hitting or exceeding targets<\/li>\n
Work independently, taking full ownership of projects, proactively resolving queries without delay to timelines, present solutions and adding value at all levels<\/li>\n<\/ul>\n
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Employee Benefits:<\/h3>\n
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Performance-based rewards<\/li>\n
Employee Health Insurance<\/li>\n
Leave Encashment<\/li>\n
Office Gatherings, Celebrations, and Trips<\/li>\n