PRG Pakistan is looking for an experienced PPC Manager who has minimum 3 years of experience with paid search campaigns on different Search Engines and Social Media Platforms. You’ll be in charge of creating and managing best in class PPC campaigns. As a PPC Manager, your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities:
- Plan, create, and manage PPC campaigns across multiple channels e.g. Google, Bing, and Social Media ads.
- Excellent experience in ad copy writing and ad group segmentation
- KW research and management to optimize bids (add PPC positive keywords and remove negatives)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Competitor and market analysis for campaign optimization
- Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with project goals
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Manager
- Measure and track KPIs to evaluate performance and pinpoint issues
- Grip on best PPC practices, implementation, and automation techniques
- Assist in monitoring ad accounts and adjusting bids & budgets as directed by the Marketing Manager
- Campaign reporting on a daily/weekly/monthly basis
Requirements:
- 3+ Years of Experience with PPC ad platforms (Google Ads, Bing Ads, etc.)
- A Bachelor’s degree in a relevant field with Google Certifications is preferred
- Deep, hands-on experience with PPC for B2B (Healthcare Industry is a plus)
- Strong Analytical skills and ability to perform analysis on tools like SpyFu, Mouseflow, Google Analytics, Google Tag Manager, and Social Media tracking tools
- Stay on top of search engine and PPC industry trends
- Experience with Marketing Tools and Techniques like PPC, SEO, SEM, Social Media, and different types of Advertisements
- Must be proficient in English
- Strong Time Management, Prioritization and Project Management skills
- Your campaigns are optimized, consistently hitting or exceeding targets
- Work independently, taking full ownership of projects, proactively resolving queries without delay to timelines, present solutions and adding value at all levels
Employee Benefits:
- Performance-based rewards
- Employee Health Insurance
- Leave Encashment
- Office Gatherings, Celebrations, and Trips
- 5 days a week. (work-life balance)
- Provident Fund
- Travelling Allowance
