We are looking for a high-end, energetic, and experienced SEO Executive to drive the company’s growth through organic/paid campaigns.
Responsibilities:
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Conduct keyword research using various tools (like Keyword Planner, SEM Rush and Moz)
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
- Optimize pages for mobile
- Implement link building strategies and manage backlinks to build online authority
- Follow SEO trends and stay up-to-date with new tools and practices
- Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
- Familiarity with keyword research and management tool
- Understanding of ranking factors and search engine optimization practices
- Good control over Google analytics
- Good understanding of Google search console
Requirements:
- Sound understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website search console, analytics tools, tag manager, etc.
- Keeping up-to-date with SEO and marketing trends
- Prior experience in paid campaigns is a plus
- Learn and understand the site structure, categories, and back-end, working with the internal merchandising team to make sure best practices are followed
- Develop optimization strategies that increase the company’s search engine results rankings
- Research SEO keywords to use throughout the company’s website and marketing materials
- Monitor daily performance metrics to understand SEO strategy performance
- Update content and website links for maximum optimization and search engine rankings
- Optimize copy and landing pages for search engine marketing
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Degree and diploma/certificate of the relevant field
- Excellent English reading and writing skills
Employee Benefits:
- Office Gatherings, Celebrations, and Trips
- Performance-based rewards
- Employee Health Insurance
- Leave Encashment
- 5 days a week
- Provident Fund
- Travelling Allowance
